Of my million followers, like 800k r porn bots and they don’t care about nuclear disarmament, comedy or SoulPancake. How do I impress them?
-Tweet from Dwight Schrute
This article is part of a group of posts focused on optimizing ROI in Twitter use.
Many users are employing Twitter as an information discovery tool, and many journalists are adopting the micro-blogging site for content aggregation. Such utilization lends itself to best practice. The following describes a method for structuring an aggregated Twitter account.
The focus of Twitter aggregation must not rely on typically accepted “follow-back” mandates currently being charted. Rather, attention should concentrate on content. As such, the account may need to be secondary, especially in commercial applications. Certainly other user feeds can and should be followed, but these will ideally be centralized and fixated with an eye towards relevance of the theme being amassed. In this way, pertinent applicability is maintained. Since neither transactional nor monetization activities are sought, follower counts and Klout scores can be discounted.
Note: this methodology will scarcely be of significance for most marketing efforts, but rather will have bearing for research and development. Ergo, the aforementioned practice of keeping an account of this type as secondary is advised. It should further be kept in mind that only those agencies with adequate resources for maintenance will find this technique viable.
The site’s title should reflect the emphasis of the aggregated subject matter, thereby manifesting the indicated significance. Prospective consumers will in this way be given augury and explanation. This is not a necessity, but will further reinforce search trending.
Nebulous topics should be avoided; rather, specific categories are suggested. This will allow thesis convergence. If multiple themes are warranted, further individualized aggregated Twitter accounts should be considered. If, for example, the subject of blogging is to be assigned, allusions to other forms of written communication, e.g. poetry, screenplays, etc., will be extraneously inconsequential and not germane to the motif. Retweeting appropriate posts by those Twitter participants being followed on such sites is certainly applicable, however.
When using Twitter for accretion, conversation is unneeded and will prove adventitious. Dialogue is best reserved for Twitter accounts and other SNS where repartee is typical and welcomed.
The purpose of aggregation in this case is for data mining with the result of developing business intelligence for an informational advantage. The end result will be an enhanced ROI for Twitter use. Linking to articles that are on point will yield the optimized denouement. This will provide an easily accessible reference point when needed by all concerned associates, thus reducing the time allotment needed for investigation and analysis.
Twitter accounts used for erudition that is apposite to a pre-defined representation can be a boon not only for firm personnel utilizing the aforementioned Twitter feed, but contribute to the general knowledge base as well. In this way, users experience a win-win scenario, with advantage experienced by all.