The Social Media Entertainment Series – Bar Karma

Site: CurrentTV    Revenue model: Advertising

A guy walks into a bar…

How often have you sat watching a television program wishing this or that would happen? Your chance has arrived., in association with CurrentTV, has instituted an interesting experiment: community driven programming. The show is called Bar Karma, and airs Fridays at 10PM (Eastern)/9PM (Central) on CurrentTV.

The Website states, “There’s a place at the edge of the universe, a venue that’s behind time and before space, a watering hole where the tab you run up may never be paid – in this lifetime, at least.” The creation of the show, including character development, story line, and almost every other concievable aspect of the program is contributed by… you! Or at least, people very much like you, given you are into sci-fi – drama – noir -comedy. Show co-creator, Will Wright, who gave the world mega-hit games Sim City and The Sims, executive producer Albie Hecht, former president of Nickelodeon and SpikeTV, Current executive in charge David Cohn, former executive VP and general manager of MTV2, MTV Hits, and MTV Jams, and supervising producer Laura Knight,  film maker, an all-star creative line-up, have borne out a completely new concept in television production: community driven creation. The basis of this is called the Storymaker Engine, which allows users to develop various aspects of the show, including characters, story lines, even costuming. Go to the Website and access Try Storymaker, and get ready for a creative experience where the online community contributes to the creation of series episodes.

Since I am a big fan of theoretical physics and science fiction, after watching the pilot episode I was immediately hooked. Obviously, Bar Karma isn’t for everyone, but for those with a creative bent, or frustrated television developers, or just fans of the off-beat, this is a show that is spot on. And that it is a Social Media experiment makes it doubly worthwhile.


About Grannelle

eMarketing Scholar
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