The Social Media Professionals Series is an informational and educational collection of reports on the sub-specialties of the Social Media vocation. Each weekly article is dedicated to a different aspect of the occupation, and features an associated thought-leader.
Concentration – Educators
Professionals – Angela Hausman
I cannot think of any profession nobler than that of teaching. No instructor ever became rich in being so, yet their students go forth into industry and sometimes make millions, perhaps even billions. Educators give of themselves so that others can enjoy success. As a student, I have a high regard for my professors, who deserve the greatest respect from all whose lives they’ve touched. While journalists, writers, bloggers, and authors may be the curators of knowledge, it is the mentor who shares that knowledge with others so that it might be applied in real-world applications. This installment of The Social Media Professionals Series is dedicated to teachers of all stripes – those who get paid for their efforts (however lacking that may be), and those who simply serve as pedagogues for the joy of doing so.
One of my own personal mentors, Angela Hausman (publisher of Hausman Marketing Letter), while involved with other activities, is a leading professor of marketing at Howard University, Washington, D.C.. She joins the forum to give us insight into her individual pursuits in Social Media.
Angela holds a Ph.D from the University of South Florida, and teaches in the Business College faculty of Howard University. She further extends her mentorship in her blog, and has contributed to professional industry publications such as Journal of the Academy of Marketing Science, Journal of Business Research, Journal of Advertising Research, and many others. In addition, she authors Let’s Blog for Money, a teaching blog for those interested in learning methods of online journaling.
Her interview reflects her thoughts about marketing and learning in Social Media. Not all respondents to this series answers every question, nor are they asked to do so; rather, only those questions they feel moved to share about are therefore posted.
GSM – How do you best define your practice in Social Media? What specifically do you do that is different, unique, and special in this wide ranging field?
Angela – Well, my goal is to help businesses use social media more effectively to promote their businesses. At Hausman Marketing Letter I focus on the intersection of marketing and social media. I present relevant information on marketing concepts and how they apply in a social media strategy, while discussing social media topics with a marketing spin. Hausman Marketing Letter is focused on mid-sized businesses trying to do social media in-house or social media agencies. On Let’s Blog for Money, my goal is to teach small businesses how to create a web presence for their business. Since I’m relatively new to blogging, I recognized that reading about how to blog is not enough to help most small businesses. The task is still daunting and, unless they have some good technical skills, they’re not likely to be successful. I also recognize that there are limitations to what I know and I expect that’s the case with the authors of the books. So, on Let’s Blog for Money, I’m hoping to bring in experts to cover the areas I don’t know much about — such as SEO. By crowdsourcing the development of the blog, I’ve already been able to get better information out there — every time I leave something out or say something wrong, someone posts a comment updating my information. This site is seen as so valuable, I’ll be working with the Federal SBA this summer to create a training program for their clients.
GSM – What advice would you offer to others active in your field of interest or in Social Media generally?
Angela – My advice would be to keep learning new stuff. Social media will never stop growing and changing. The days of hanging up a shingle and saying you’re a social media guru are over. Get some training, if you can. But read everything you can. And don’t forget, social media is marketing in its heart and soul. Sure, tech stuff is important, but social media involves real-live people, not machines. You need to understand your market, how they think, what they want, and you need to talk with them, not to them.
Grannelle’s Social Media is extremely grateful for the valuable time expended by Angela to share with The Social Media Professionals Series.
If you are a Social Media professional, and would like to take part in this series, please notify us.