And The Award For Greatest Social Media Pro Goes To– Lady Gaga?


… I want people to walk around delusional about how great they can be – and then to fight so hard for it every day that the lie becomes the truth.
Lady Gaga


When it comes to Social Media, there’s a new sheriff in town, and her name is Stefani Joanne Angelina Germanotta, better known as pop singer and songwriter Lady Gaga. After overwhelming Amazon.com with fan support of her $0.99 Born This Way album, 10.4 million Twitter followers, over 35 million Facebook “likes,” and a recently launched homestead homage to Zynga’s FarmVille, GagaVille, she leads the online community pack in Social Media Marketing success. In addition, LadyGaga.com has a landing page touting her new record, as well as eCommerce stores for the US, UK, Australia, Japan, Germany, and France. Each shop offers localized customization, and features such as chat and event listings are included in her Webspace. She has even gone mobile with Born This Way Revenge, a game which includes a promotion for 17 album tracks positioned at $4.99.

The savvy performer and her marketing team strategize using channels such as magazines, television, cosmetic and fashion deals, corporate affiliations, and various Social Media outlets, building an innovative business model that can neither be ignored nor denied. She has partnered with Starbucks for album sales and also a “digital scavenger hunt,” called SRCH, yielding Gaga goods, Best Buy for an album give-away with contracted mobile phone purchases, and luxury purveyor Gilt Groupe for the artist’s inspired clothing and VIP performances; even Google Chrome pitched a Gaga ad with an album track.

Her most recent coup, aggrandizing her latest album via Amazon for 99 cents, in a concerted effort to promote their cloud service, left the eCommerce titan’s servers reeling, delaying orders and causing strife for impatient customers. Such non-traditional merchandising approaches are the hallmark of the Gaga marketing juggernaut. Little wonder she has been named Forbes’ most influential celebrity. According to Tim O’Brien, business development VP at Disney mobile, with whom Gaga inked the Tapulous Born This Way Revenge deal (her third with the firm, and which has resulted in 5 million song sales thus far), “I’ve never seen anything as powerful as when Gaga hits her social media channels compared to anyone else that we’ve worked with.

By combining her talents as a musician, artist, fashion designer/innovator, and Social Media promoter, all while blurring the boundaries of each of these disciplines, Lady Gaga has positioned herself as an unparalled leader of both traditional and eMedia marketing. Kudos, Lady, and thank you for showing us the way!

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About Grannelle

eMarketing Scholar
This entry was posted in e-Commerce, Online Marketing, Opinion, Social Media and tagged , , , , , . Bookmark the permalink.

10 Responses to And The Award For Greatest Social Media Pro Goes To– Lady Gaga?

  1. Wow, substitute “Radio” with “Internet”, and the prophecy of Freddy Mercury has finally come true.

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  2. great blog.

    At the moment, I am currently researching social media and its link to cyber bullying for a feature article I am writing.
    If you would be interested in providing an opinion, please let me know.
    My blog is http://hearttangles.wordpress.com

    Thanks,
    Cassie

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  3. Mike10613 says:

    No I’m not too old, I might even mention her. My brother is 76 this year and he’s decided to go into the office more often. He was popping in one day a week. He was doing OK, doing charity work in between his luxury cruises and his wife decided to join him on the charity work… He needs an alternative escape plan! He is the major shareholder and founder of the company and so does what he wants to do. I do what I want to do without so much hassle! 🙂 I hope the page views go up on the enhanced SEO! I get a lot on Farmville!

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  4. Mike10613 says:

    She is very good at self-promotion and mentioning her in a blog could help your SEO. I could mention Gagaville in mine? Maybe not… 🙂 I like the way she creates an illusion and tries to make it reality; that is what writers do.

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    • Grannelle says:

      Agreed, old dad. SEO via keywording is Google juice.

      Tell me you don’t think yourself too old to mention GagaVille. C’mon, dude, just cause a person’s old doesn’t mean their lame… or not as cool as they ever were.

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