They may say, “Wow, that sucks!”, but at least they’ll say, “Wow!”
It would seem that Social Media has evolved in almost every respect except one – commenting. Social Media in its modern incarnation has (arguably) existed since 2007, four years as of this writing, and then as now the one aspect that has been unsuccessful in development is the intermutual act of response, reader comments.
Interactivity, by its very definition, is described as “allowing or relating to continuous two-way transfer of information between a user and the central point of a communication system, such as a computer or television.” Social Media is an interactive medium, and by its very design is intended to be a form of two-way communication. Certainly, the reasons for not commenting are myriad, with some being the fault of the site itself, placing roadblocks such as the requirement for login to respond. Yet this is less and less the case, with the excuses proffered becoming more and more lame. One need only look to such sites as SocialMediaToday, where posts typically may receive thousands of reads with absolutely no reader response whatsoever. While it may be that some may find the content completely irrelevant, it is difficult to conceive that thousands cannot find a reason to at least acknowledge what has been presented, even if the feedback is somewhat less than positive.
Perhaps it would be wise to remember that were one conversing in person, at a meeting or over the phone, it would be considered unthinkable, if not outright rude, not to respond in social engagement and communion. Yet the anonymity provided by the Internet seems to be excuse enough to fail to fulfill the interpersonal contract via reciprocation. This is especially surprising when the reader has benefitted from the authors labors, and is tantamount to not even saying thank you when receiving something of value and worth.
Such behavior is particularly regrettable when the readers are themselves bloggers, for they know intimately the effort required to research and compose a quality post.
While answering to this particular post isn’t asked, perhaps the next time the reader accesses information that is timely and helpful to them or their enterprise, it is hoped they will show consideration for such a boon by leaving at least a note of thanks. Such behavior goes to both best practices as well as good manners.