What tribes are is a very simple concept that goes back 50,000 years; it’s about leading and connecting people and ideas.
Seth Godin

Success graph

Since its inception several years ago, Social Media has been embraced by the worldwide community on a level heretofore inexperienced by any other form of communication (and sorry, Professor Reedy, but I think my assertion made years ago has been proved – that Social Media is a new form of communication). The problem that many experience, however, is getting heard over the chorus of myriad voices that comprise that great ocean of information which is the blogosphere/Twitterverse/Facebook cacophony. Even Mark Zuckerberg, that great scion of the digital commonwealth, described the limitations of interactivity to be “the biggest problem in social networking.” How then can those individuals and businesses without deep-pocketed resources have their murmurs turned into roars?

The answer is tribes.

Consider the successful example of the Tribe Syndication Association (TSA), brainchild of Dave and Dawn Cook, Gavin Mountford, and Kimberly J. Castleberry. The concept is quite simple: join the group, support fellow tribe members, then reap the benefits of mutual support by having your message heard and shared both far and wide. In truth, the process is a bit more involved, but that is the thrust. Like the man said, connecting people and ideas, a system that has worked quite nicely since before recorded history began.

My good friend and mentor, Dr. Angela Hausman, Ph.D, professor of marketing at Howard University, and I recently began to discuss the possibility of developing a tribe. She has since taken up the banner and proceeded to develop the concept of tribal marketing, which is devoted to “Social Media professionals and those who want to learn Social Media marketing.”

One thing to remember is that membership in a tribe should not be considered, well, tribal; that is to say, exclusive. Just as one would be ill-advised to limit their membership to only one social networking site, so also it is commended to belong to as many different tribes as can be managed, keeping in mind that each subscription has its attendant responsibilities. It must be remembered that the one universal goal of all eCommercial ventures is the ability to gather eyeballs on the generated content, with hopes that winning in such a numbers game will convert prospects into buyers, or at least readers. By banding together with like-minded others, the old adage about “strength in numbers” displays its own wisdom. Remember, the name of the game here is exposure, this being one of the few cases in which one will not die from too much of it.


About Grannelle

eMarketing Scholar
This entry was posted in e-Commerce, Online Marketing, Opinion, Social Media and tagged , , , , , , , , , , . Bookmark the permalink.

5 Responses to Tribes

  1. Anita says:

    This is really interesting, You are a very skilled
    blogger. I have joined your feed and look forward to seeking more of your fantastic
    post. Also, I have shared your website in my social networks!


  2. Nice, Gregory. Thanks for the shout-out. I like the idea of belonging to multiple tribes, but tribal membership should be active or you don’t get anything from it. Thus, tribal membership is limited by your ability to ACTIVELY participate in the tribes.


  3. Easy Living says:

    Great post today thanks. You have a great blog here. I really enjoyed reading it today thanks again for sharing.

    Take a look at – Is the Glass Half Full


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