I hope to fulfill the dream of a lifetime by finally earning my degree, a BS in Marketing Management, and do so before the end of 2013. During the last two years spent working toward this goal, all available time and energy has been invested in matriculation through business school, sadly leaving little resource for extracurriculars, e.g. writing blog entries.
In preparation for re-entry into the job market, I’ve been ramping up my personal social media campaign, secondary to hopes for landing a gig in SM management. The most notable endeavor along these lines has been a return to Twitter. I’ve also begun to monitor my Klout score, which has begun a slow climb as a result of these labors.
I happened to mention this latter in a Facebook post, and my friend (and mentor!), Kimberly J. Castleberry, offered an imperative central insight by stating in a comment that a good idea is to engage others with high Klout scores – this apparently is recognized as additional influence.
However, in a larger sense, I realized the concept of conversation is the very raison d’etre of social media. Whether between colleagues, clients, stakeholders, fans, or simply followers the ability to connect via dialogue provides users with a unique possibility for exchange unlike any previously known. So much of the Twitterspace, as well as much of all the social media, is used to promote products and services, be they our own or those of others, when in fact it’s true inherent value is in the action of discussion. If information is the coin of the digital realm, then its dissemination via tête-à-tête is the vehicle of its liquidity.
In conversation we inform and are informed. We discover matters of importance to others, discern those events which most greatly impact their lives, and most significantly, have the ability to share. It is because of this that the global community becomes ever more closely knit, and gives each of us the understanding and awareness necessary to perceive how much more we as human beings are alike than different, partaking beyond just that of a unique biology.
It is the ability to interactively communicate via conversation that separates us from all other creatures in the currently known universe. It allows us to bond socially, manage, and convey ideas, thoughts, wishes, desires, and dreams. It is analyzed by sociologists in the study of organization and human interaction, especially with a more specific focus on conversational interaction.
When it comes to the greatest worth, usefulness, and profitable benefit of social media, it’s all about the convo.