Category Archives: Social Media

Viral Marketing Initiatives


Viral marketing – the holy grail of the strategic digital marketing approach. At its core a simple integrated promotional communication posted to a mainstream social media channel, yet in execution a seemingly Herculean effort that is often more apt to … Continue reading

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Differentiation


A Tale of Two Concepts Ideas and innovation. Impressions and invention. Effects and ingenuity. Such is the stuff of creativity, a purely human pursuit. Creativity begins with inspiration, an impetus which may be received from within ourselves or without. In … Continue reading

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Mindful Marketing – Promoting to the Ways Brains Function, Part II


Last week we reviewed basic brain anatomy, or structure, and physiology, or function. Now it is time to take a look at how the dynamics of marketing are processed neurologically. We receive information from our surrounding environment to be processed … Continue reading

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Mindful Marketing – Promoting to the Ways Brains Function, Part I


Much interest in the benefits and values of neuromarketing has been shown of late, so perhaps an overview of the mechanics of this new methodology is in order for those unfamiliar. Neurologically based marketing strategies are founded on consumer behavior … Continue reading

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Consumer Neuroscience: The Future of Marketing


Your product was developed from the ground up using a customer-centric point of view. Intense marketing research was conducted in an effort to learn how best to price, place and promote it. Beautifully inspired graphic artistry was included into state-of-the-art … Continue reading

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