Category Archives: Applications & Tools

Consumer Neuroscience: The Future of Marketing


Your product was developed from the ground up using a customer-centric point of view. Intense marketing research was conducted in an effort to learn how best to price, place and promote it. Beautifully inspired graphic artistry was included into state-of-the-art … Continue reading

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Storytelling: A Narrative Approach to Marketing


Who doesn’t love a good story? They are the foundation of television shows and movies, of songs and art. In many ways they are the essence of our very lives. We communicate with each other through stories more often than … Continue reading

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Buy Buttons: A Social Commerce Innovation


In the new millennium consumers continue to wait for two things: the killer app and flying cars. The killer app is an odds-on fave to arrive first. In the meantime the appearance of buy buttons have ushered in a new … Continue reading

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Winning With Wikis in the Workspace


Wikis have received a lot of bad ink over the years. Few trust them since they can be updated by any- and everyone. But this forgotten Web2.0 tool has a lot to offer, especially when published within a company intranet. … Continue reading

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Giving Thanks for the Blessings of Blogging


The smell of roasted turkey, burning leaves and freshly baked pumpkin pie. Football and parades on television. And the holiday shopping season about to gear up into full swing. It’s the time of the season to make sure our blogs … Continue reading

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The Right Choice (in Blogging Apps)


In today’s world, we love having choices. We also love our mobile apps, almost as much as the devices upon which we use them. Apps are important, after all. Perhaps even more important than sex. “Now wait a moment!” you … Continue reading

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