Category Archives: e-Commerce

Buy Buttons: A Social Commerce Innovation


In the new millennium consumers continue to wait for two things: the killer app and flying cars. The killer app is an odds-on fave to arrive first. In the meantime the appearance of buy buttons have ushered in a new … Continue reading

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State of Excitement: The Social Media Industry


I’ve been doing this blogging thing for a while – 7 years now, in fact. It started in the same year I went back to school. In that time I’ve earned a certificate in eCommerce (Pellissippi State Community College), a … Continue reading

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Case Study: Coca Cola Integrated Marketing Communications


This case study examines the Coca Cola IMC approach as described in the Cola War blog. Factors considered will include an examination of which components are expended in regards to the integrated approach, the comparative importance of the components, component … Continue reading

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Online Considerations for Integrated Marketing Communications


      In the consideration of integrated marketing communications (IMC) there are myriad components, including the company’s mission and vision statements, traditional marketing philosophies, advertising, direct and digital marketing, sales and customer support, PR, trade shows, and the overall approach to corporate … Continue reading

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Bullmoosing The Social Marketplace


In today’s business world, effective social media management has become a cornerstone of successful marketing strategies and campaigns. Much attention is given by enterprise to an established presence on Facebook, Twitter, and many other social networking sites. Web 2.0 applications … Continue reading

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