Tag Archives: Blog

Mindful Marketing – Promoting to the Ways Brains Function, Part I


Much interest in the benefits and values of neuromarketing has been shown of late, so perhaps an overview of the mechanics of this new methodology is in order for those unfamiliar. Neurologically based marketing strategies are founded on consumer behavior … Continue reading

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Storytelling: A Narrative Approach to Marketing


Who doesn’t love a good story? They are the foundation of television shows and movies, of songs and art. In many ways they are the essence of our very lives. We communicate with each other through stories more often than … Continue reading

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Customer Service in Social Commerce


Social media marketing has evolved alongside a newly developing business model – social commerce. Social commerce (sCommerce) offers value to firms. Recent research has demonstrated a benefit developed for business operations from the mutual associations copied from the interactions with … Continue reading

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Digital Chameleons: Public Relations in Social Media


Hallowed tradition dictates the domains of public relations (PR) and marketing are clearly delineated, with a borderline that is sacrosanct and not to be contested. Yet in today’s digital business paradigm that demarcation is being ever-increasingly blurred. Both promotional and … Continue reading

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Ho-Ho, Uh Oh: A Case Study on Unethical Marketing


It’s the end of the year, and with the associated holidays, time for another look at the issues facing marketing professionals and academics in the social media industry. This week we examine social responsibility, and in particular a situation in … Continue reading

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Giving Thanks for the Blessings of Blogging


The smell of roasted turkey, burning leaves and freshly baked pumpkin pie. Football and parades on television. And the holiday shopping season about to gear up into full swing. It’s the time of the season to make sure our blogs … Continue reading

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