Tag Archives: communication

Viral Marketing Initiatives


Viral marketing – the holy grail of the strategic digital marketing approach. At its core a simple integrated promotional communication posted to a mainstream social media channel, yet in execution a seemingly Herculean effort that is often more apt to … Continue reading

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Storytelling: A Narrative Approach to Marketing


Who doesn’t love a good story? They are the foundation of television shows and movies, of songs and art. In many ways they are the essence of our very lives. We communicate with each other through stories more often than … Continue reading

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Winning With Wikis in the Workspace


Wikis have received a lot of bad ink over the years. Few trust them since they can be updated by any- and everyone. But this forgotten Web2.0 tool has a lot to offer, especially when published within a company intranet. … Continue reading

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The Right Choice (in Blogging Apps)


In today’s world, we love having choices. We also love our mobile apps, almost as much as the devices upon which we use them. Apps are important, after all. Perhaps even more important than sex. “Now wait a moment!” you … Continue reading

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Case Study: Coca Cola Integrated Marketing Communications


This case study examines the Coca Cola IMC approach as described in the Cola War blog. Factors considered will include an examination of which components are expended in regards to the integrated approach, the comparative importance of the components, component … Continue reading

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Online Considerations for Integrated Marketing Communications


      In the consideration of integrated marketing communications (IMC) there are myriad components, including the company’s mission and vision statements, traditional marketing philosophies, advertising, direct and digital marketing, sales and customer support, PR, trade shows, and the overall approach to corporate … Continue reading

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