Tag Archives: e-Commerce

Buy Buttons: A Social Commerce Innovation

In the new millennium consumers continue to wait for two things: the killer app and flying cars. The killer app is an odds-on fave to arrive first. In the meantime the appearance of buy buttons have ushered in a new … Continue reading

Posted in Applications & Tools, e-Commerce, Social Media | Tagged , , , , | Leave a comment

State of Excitement: The Social Media Industry

I’ve been doing this blogging thing for a while – 7 years now, in fact. It started in the same year I went back to school. In that time I’ve earned a certificate in eCommerce (Pellissippi State Community College), a … Continue reading

Posted in e-Commerce, Online Marketing, Social Media | Tagged , , , , | 4 Comments

Case Study: Coca Cola Integrated Marketing Communications

This case study examines the Coca Cola IMC approach as described in the Cola War blog. Factors considered will include an examination of which components are expended in regards to the integrated approach, the comparative importance of the components, component … Continue reading

Posted in e-Commerce, Education, Online Marketing, Opinion, Social Media | Tagged , , , , , , , , | 2 Comments