Tag Archives: Marketing strategy

Customer Segmentation and Audience Targeting With DISC


Customer segmentation and audience targeting are among the preliminary actions in the advancement of a marketing plan. A central perception of consumer behavior therefore is requisite and necessary for establishing a baseline of ideal candidates. Yet individuals are driven by … Continue reading

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Storytelling: A Narrative Approach to Marketing


Who doesn’t love a good story? They are the foundation of television shows and movies, of songs and art. In many ways they are the essence of our very lives. We communicate with each other through stories more often than … Continue reading

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Academic Case Study: Cause Marketing Metrics


Every Little Thing Is Really a Big Deal Cause-marketing differs from corporate philanthropy; the latter simply seeks to donate resources, typically in the form of capital reserves. Cause-marketing involves the inclusion of both the efforts of the firm as well … Continue reading

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The Push versus Pull Paradigm


Push marketing? Pull marketing? We hear these terms a lot, but what are they really, and how do we determine which is the right tactic for a particular campaign? In this article we examine the two, and how each can … Continue reading

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Marketing Communications Design for Varying Mediums


A firm grasp of varying communication methodologies and the mediums within which they are transmitted may offer appreciably considerable advantages toward the enhancement of efficiency and success of the IMC mix. The shift in the communications paradigm brought about by … Continue reading

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