Tag Archives: online marketing

Buy Buttons: A Social Commerce Innovation


In the new millennium consumers continue to wait for two things: the killer app and flying cars. The killer app is an odds-on fave to arrive first. In the meantime the appearance of buy buttons have ushered in a new … Continue reading

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Ho-Ho, Uh Oh: A Case Study on Unethical Marketing


It’s the end of the year, and with the associated holidays, time for another look at the issues facing marketing professionals and academics in the social media industry. This week we examine social responsibility, and in particular a situation in … Continue reading

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Giving Thanks for the Blessings of Blogging


The smell of roasted turkey, burning leaves and freshly baked pumpkin pie. Football and parades on television. And the holiday shopping season about to gear up into full swing. It’s the time of the season to make sure our blogs … Continue reading

Posted in Applications & Tools, Marketing, Online Marketing, Social Media | Tagged , , , , , , | 6 Comments

The Joys and Jeopardies of Social Marketing


”You’ll be damned if you do, and damned if you don’t.” Lorenzo Dow’s admonishment to other early 19th century clergy is just as apt today when a business considers whether to market their brand in social media. Like almost every … Continue reading

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State of Excitement: The Social Media Industry


I’ve been doing this blogging thing for a while – 7 years now, in fact. It started in the same year I went back to school. In that time I’ve earned a certificate in eCommerce (Pellissippi State Community College), a … Continue reading

Posted in e-Commerce, Online Marketing, Social Media | Tagged , , , , | 4 Comments