Tag Archives: ROI

Customer Segmentation and Audience Targeting With DISC


Customer segmentation and audience targeting are among the preliminary actions in the advancement of a marketing plan. A central perception of consumer behavior therefore is requisite and necessary for establishing a baseline of ideal candidates. Yet individuals are driven by … Continue reading

Posted in Marketing, Social Media | Tagged , , , , , , | Leave a comment

Breaking News Via Twitter


Communication, it’s our business… it’s not what we do. -Walt Reedy This article is part of a group of posts focused on optimizing ROI in Twitter use. Information is the preferred coin of today’s digital realm. However, data must also … Continue reading

Posted in Education, Series, Social Media | Tagged , , , , | 6 Comments

The Aggregated Twitter Account


Of my million followers, like 800k r porn bots and they don’t care about nuclear disarmament, comedy or SoulPancake. How do I impress them? -Tweet from Dwight Schrute This article is part of a group of posts focused on optimizing … Continue reading

Posted in e-Commerce, Education, Online Marketing, Opinion, Series, Social Media | Tagged , , , , , , , , , , | 3 Comments