Tag Archives: Social Media

Viral Marketing Initiatives


Viral marketing – the holy grail of the strategic digital marketing approach. At its core a simple integrated promotional communication posted to a mainstream social media channel, yet in execution a seemingly Herculean effort that is often more apt to … Continue reading

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Digital Chameleons: Public Relations in Social Media


Hallowed tradition dictates the domains of public relations (PR) and marketing are clearly delineated, with a borderline that is sacrosanct and not to be contested. Yet in today’s digital business paradigm that demarcation is being ever-increasingly blurred. Both promotional and … Continue reading

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Buy Buttons: A Social Commerce Innovation


In the new millennium consumers continue to wait for two things: the killer app and flying cars. The killer app is an odds-on fave to arrive first. In the meantime the appearance of buy buttons have ushered in a new … Continue reading

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Ho-Ho, Uh Oh: A Case Study on Unethical Marketing


It’s the end of the year, and with the associated holidays, time for another look at the issues facing marketing professionals and academics in the social media industry. This week we examine social responsibility, and in particular a situation in … Continue reading

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Winning With Wikis in the Workspace


Wikis have received a lot of bad ink over the years. Few trust them since they can be updated by any- and everyone. But this forgotten Web2.0 tool has a lot to offer, especially when published within a company intranet. … Continue reading

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Giving Thanks for the Blessings of Blogging


The smell of roasted turkey, burning leaves and freshly baked pumpkin pie. Football and parades on television. And the holiday shopping season about to gear up into full swing. It’s the time of the season to make sure our blogs … Continue reading

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