Tag Archives: Viral Marketing

Viral Marketing Initiatives


Viral marketing – the holy grail of the strategic digital marketing approach. At its core a simple integrated promotional communication posted to a mainstream social media channel, yet in execution a seemingly Herculean effort that is often more apt to … Continue reading

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The Push versus Pull Paradigm


Push marketing? Pull marketing? We hear these terms a lot, but what are they really, and how do we determine which is the right tactic for a particular campaign? In this article we examine the two, and how each can … Continue reading

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Case Study: Coca Cola Integrated Marketing Communications


This case study examines the Coca Cola IMC approach as described in the Cola War blog. Factors considered will include an examination of which components are expended in regards to the integrated approach, the comparative importance of the components, component … Continue reading

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