The smell of roasted turkey, burning leaves and freshly baked pumpkin pie. Football and parades on television. And the holiday shopping season about to gear up into full swing. It’s the time of the season to make sure our blogs are up to speed.
Well, okay, maybe best practice policies aren’t the first thing to come to mind when we think of Thanksgiving, but with the new year approaching it’s as good a time as any. We all want the jolly old fat man to bring us lots of new views of our content that may lead to conversions after all, right? So let’s dig right in and fill our dishes to the brim with methods that are sure to satisfy the hungriest of appetites for optimized blog posts.
A list of blogging best practices could fill a book (a project your friends at Grannelle are even now hard at work writing). Some really important ones might include servings of the following customs and traditions.
Adding images – PhotoPin offers an exhaustive library of Creative Commons images that are free to add to blog posts. We humans are visual creatures, dependent on sight more than any other sense. And studies show how visual content leads to greater engagement in almost all forms of social media marketing, especially in blogs. But don’t over-saturate your posts with pictures – one Pinterest in the world is enough. Two or three well-crafted photos carefully positioned within the body of the text can be just the thing to change ho-hum to how about that!
Lists and Headings – Think of your blog post as a feast; the easiest way for the reader to consume everything on the platter is one bite at a time. Breaking up the content in segments allows for scanning. Bulleted lists, bolded headings and other demarcations make it easier for the eye to scan the page for important sections, and jump to those that seem most interesting and relevant to each reader. Formatting the post in HTML can really help in this respect. Using an HTML editor makes this all but effortless, and can add other functions such as an eMail link to make it easier for prospective clients and other interested individuals to get in touch.
Share Buttons – Making the process easy to share your content across several social media channels is a great tactic for bloggers, since the more sites on which it can be found, the more it can be engaged. WordPress offers a myriad selection of share buttons that will allow linking your content to some of the most popular social networking sites on the Web. The less effort the reader has to make in spreading the word about what you’ve written is another step toward viral distribution. Sharing is caring, and your audience wants to be generous – it puts them squarely on the list of good boys and girls at a time when it’s crucial to rack up those last few brownie points. Share buttons help them to do so.
Our holiday feast has come to an end, and we hope you’ve cleaned your plate. Join us each week for fresh insights into the wide and wonderful world of eMarketing, social media and Web 2.0 for business and professional use. Are there other best practices you think should be included? If so, please share them in the comments section below.
And finally, all of us here at Grannelle would like to wish you and yours a very happy, and safe, Thanksgiving holiday!