Category Archives: Education

Academic Case Study: Cause Marketing Metrics


Every Little Thing Is Really a Big Deal Cause-marketing differs from corporate philanthropy; the latter simply seeks to donate resources, typically in the form of capital reserves. Cause-marketing involves the inclusion of both the efforts of the firm as well … Continue reading

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Case Study: Coca Cola Integrated Marketing Communications


This case study examines the Coca Cola IMC approach as described in the Cola War blog. Factors considered will include an examination of which components are expended in regards to the integrated approach, the comparative importance of the components, component … Continue reading

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What Social Media Needs Is A Few Good Heretics


For men are prone to go it blind Along the calf-paths of the mind, And work away from sun to sun, To do what other men have done. – S. Foss The Calf-Path ——————————————————————————– Heretic [n. her-i-tik ] – anyone … Continue reading

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Customizing Twitter Backgrounds


You don’t have to be handicapped to be different, ’cause everybody’s different.-Kim Peek This article is part of a group of posts focused on optimizing ROI in Twitter use. There are a great deal of Twitter users adopting a policy … Continue reading

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