Grannelle
Category Archives: Education
Academic Case Study: Cause Marketing Metrics
Every Little Thing Is Really a Big Deal Cause-marketing differs from corporate philanthropy; the latter simply seeks to donate resources, typically in the form of capital reserves. Cause-marketing involves the inclusion of both the efforts of the firm as well … Continue reading
Posted in Education, Online Marketing
Tagged ethics, Marketing & advertising, Marketing strategy, network marketing
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3 Scary Good Social Media Tools – Smart Tricks That Are Sure To Treat
Goblins and ghosties and ghouls, oh my! The time of year that brings colder weather and kicks off the holiday season is upon us once again. A good time to enhance your social media campaign with tools to help polish … Continue reading
Posted in Education, Social Media
Tagged Blog, education, social engagement, Social Media, Social media tools, Twitter, WordPress
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Case Study: Coca Cola Integrated Marketing Communications
This case study examines the Coca Cola IMC approach as described in the Cola War blog. Factors considered will include an examination of which components are expended in regards to the integrated approach, the comparative importance of the components, component … Continue reading
What Social Media Needs Is A Few Good Heretics
For men are prone to go it blind Along the calf-paths of the mind, And work away from sun to sun, To do what other men have done. – S. Foss The Calf-Path ——————————————————————————– Heretic [n. her-i-tik ] – anyone … Continue reading
Posted in Education, Online Marketing, Opinion, Social Media
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Relating Epidemiological Processes to Viral Marketing Campaigns
Viral marketing has been widely studied, and research indicates such efforts to be considered necessary in successful promotional crusades (Digital Strategy Consulting, 2013). Epidemiology is the scientific study of those biological progressions which encompass the patterns, causes, and effects of … Continue reading
Customizing Twitter Backgrounds
You don’t have to be handicapped to be different, ’cause everybody’s different.-Kim Peek This article is part of a group of posts focused on optimizing ROI in Twitter use. There are a great deal of Twitter users adopting a policy … Continue reading
Posted in Education, Online Marketing, Series, Social Media
Tagged background, Blog, Customized, education, graphics, increased ROI, online marketing, Social Media, Twitter
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Use Of The Social Campaign In Career Advancement
There is no off position on the genius switch. –David Letterman With many recruiters currently utilizing Social Media for talent pools, incorporating one’s social campaign (defined as the collective of an individual’s social graph (network), social stream (content), and SNS … Continue reading
Posted in Education, Opinion, Social Media
Tagged Blog, career advancement, Comment, education, Facebook, Google+, Klout, social, Social campaign, social graph, Social Media, social profile, social stream, Twitter
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Master Of MLM – An Interview With Eric Green
In the factory we make cosmetics. In the store we sell hope. -Charles Revson, founder of Revlon Cosmetics One would be hard put to name a discipline under the great umbrella of Social Media professions that requires more energy and … Continue reading
Posted in e-Commerce, Education, Interview, Online Marketing, Opinion, Social Media
Tagged Blog, Comment, direct sales, education, Facebook, Interview, MLM, network marketing, online marketing, social engagement, Social Media
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Grannelle 
Web 2.0 for Business Sustainability – Outline
The third assignment is the paper’s outline. Thesis statement: Research suggests that companies should begin embracing Web 2.0 tools because they are able to offer increased communication, greater customer satisfaction, and enhanced business opportunities. Preliminary paragraph steering to the thesis … Continue reading →