Grannelle
Category Archives: Opinion
Case Study: Coca Cola Integrated Marketing Communications
This case study examines the Coca Cola IMC approach as described in the Cola War blog. Factors considered will include an examination of which components are expended in regards to the integrated approach, the comparative importance of the components, component … Continue reading
What Social Media Needs Is A Few Good Heretics
For men are prone to go it blind Along the calf-paths of the mind, And work away from sun to sun, To do what other men have done. – S. Foss The Calf-Path ——————————————————————————– Heretic [n. her-i-tik ] – anyone … Continue reading
Posted in Education, Online Marketing, Opinion, Social Media
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The Influence Equation
The hot-button topic du jour – influence. Look to Klout scores, Twitter followers, LinkedIn connections, and Facebook fan page likes; yet how can one really know how influential the representative brand is being perceived? Many social media professionals consider the … Continue reading
The Effect of Web 2.0 on Business Sustainability
Original research into the impact of Web 2.0 appliance on current business practice Interaction enhancement, elevated customer experience, and reinforced business prospects offer logical reasoning for the embrace of Web 2.0 tools (Bonabeau, 2009; Kalpaklioglu & Toros, 2011; Mangold & … Continue reading
Posted in e-Commerce, Online Marketing, Opinion, Social Media
Tagged Aggregation, benefit to business, Best practices, Blog, business opportunity, Business sustainability, Comment, communication, crowdsource, customer satisfaction, customer service, interactivity, online marketing, positive outcome, reputation management, research, social engagement, Viral Marketing, viral messaging, Web 2.0
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Web 2.0 for Business Sustainability – Outline
The third assignment is the paper’s outline. Thesis statement: Research suggests that companies should begin embracing Web 2.0 tools because they are able to offer increased communication, greater customer satisfaction, and enhanced business opportunities. Preliminary paragraph steering to the thesis … Continue reading
Posted in Education, Online Marketing, Opinion, Social Media
Tagged Best practices, Blog, Comment, e-Commerce, education, eStudent, online marketing, social engagement, Social Media, Viral Marketing
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Use Of The Social Campaign In Career Advancement
There is no off position on the genius switch. –David Letterman With many recruiters currently utilizing Social Media for talent pools, incorporating one’s social campaign (defined as the collective of an individual’s social graph (network), social stream (content), and SNS … Continue reading
Posted in Education, Opinion, Social Media
Tagged Blog, career advancement, Comment, education, Facebook, Google+, Klout, social, Social campaign, social graph, Social Media, social profile, social stream, Twitter
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The 7 Second Law Applied To Social Media & Online Marketing Strategies
Whatever the odds, the chances are always 50-50. -Unknown Professional magicians, especially those “walk-around” and street performers, who must always work standing up and surrounded, often with initially reluctant deliberators, joke about something that is actually a truism, and which … Continue reading
Posted in e-Commerce, Online Marketing, Opinion, Social Media
Tagged Best practices, Blog, Comment, e-Commerce, Entertainment, humor, mentors, online marketing, Social campaign, social engagement, Social Media
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Why Do We Love Social Media?
On the whole, I’d rather be in Philadelphia. -Epitaph on the headstone of W.C. Fields This writing is a whimsical indulgence for me. I have much work ahead, most of it school, the rest a typical weekly retinue of postings/responses … Continue reading
Posted in Entertainment, Opinion, Social Media
Tagged Blog, Comment, Entertainment, Facebook, humor, interactivity, Social campaign, social engagement, Social Media, Twitter
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Grannelle 
It’s All About the Convo
I hope to fulfill the dream of a lifetime by finally earning my degree, a BS in Marketing Management, and do so before the end of 2013. During the last two years spent working toward this goal, all available time … Continue reading →