Category Archives: Opinion

Case Study: Coca Cola Integrated Marketing Communications


This case study examines the Coca Cola IMC approach as described in the Cola War blog. Factors considered will include an examination of which components are expended in regards to the integrated approach, the comparative importance of the components, component … Continue reading

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What Social Media Needs Is A Few Good Heretics


For men are prone to go it blind Along the calf-paths of the mind, And work away from sun to sun, To do what other men have done. – S. Foss The Calf-Path ——————————————————————————– Heretic [n. her-i-tik ] – anyone … Continue reading

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Use Of The Social Campaign In Career Advancement


There is no off position on the genius switch. –David Letterman With many recruiters currently utilizing Social Media for talent pools, incorporating one’s social campaign (defined as the collective of an individual’s social graph (network), social stream (content), and SNS … Continue reading

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